We are thrilled to announce the launch of a refreshed brand identity for the pCPA, marking a significant milestone in our evolution toward a more modern organization.
As we continue to play a pivotal role in the Canadian drug reimbursement process, this brand refresh reflects our growth and modernization.
Much thought has gone into this brand update, with our logo being designed to reflect our values. The pill capsule shapes are a nod to our core business of negotiating drug prices, while the pills coming together symbolize collaboration.
While we have a new look, we continue to be committed to our core mandate: to negotiate good drug prices on behalf of our members.